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3 Reasons Your Website Isn’t Working, And How to Fix It

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3 Reasons Your Website Isn’t Working, And How to Fix It

If you’ve been doing this creative entrepreneur thing for a while (and honestly, even if you haven’t), you’ve probably heard that you need to have your own website. I’m here to tell you that, yes, it’s true.

On your own site, you get complete control over your brand and how your work is presented. You can post original content and freely ask people to subscribe to your newsletter. And, if you decide to sell your work through your own website, you have complete control over how you’re paid, without giving a sales cut to a third-party vendor.

Unfortunately, many artists — discouraged by poor sales — wonder what’s wrong with their website.

They spend hours adding pages, tweaking their writing, or sometimes completely redesigning their sites… but never identify the underlying problem!

Are you having “issues” with your website? Let’s fix them!

Which one of these situations sounds like yours?

1)   “I keep working on my website to make it more attractive and enticing, but people just don’t seem to visit very much… what’s the point?”

2)   “People sometimes visit my website… but I’m not getting any sales!”

3)   “I get a lot of traffic, but people don’t hang out very long and I’m not selling anything. This website just isn’t working out for me people don’t seem to like it much.”

Before we tackle each of these situations… have you looked at your site data? (If you don’t have Google Analytics set up to track how many visitors you get, where they’re coming from, which pages they visit, and how long they hang out — go do that right after finishing this article!)

To successfully market yourself as a creative artrepreneur (and you ARE in the business of making and selling creative works, right?) you need to understand and utilize your data. You can’t fix your strategy if you don’t know what is and isn’t working!

Did you know that only a tiny percentage of your visitors (just 0.5–2%!) become paying clients? That’s just not very many, so it’s important to make the most of every visitor you have.

Now, let’s talk about each of the problems above and how to solve it.

1)   You’re not getting any visitors to your site

In this situation, not enough people are aware of you and the amazing stuff you create. Instead of relying on Google to display your site in someone’s search results, you need to work on growing your audience.

Not sure how to do that? Check out last month’s blog series about the different methods you can employ to grow your network of fans and potential clients — both on and offline! (Part 1, Part 2, Part 3)

2)   You get traffic, but no sales

Did you know that most people need exposure to a product or idea at least six times before they’ll make a purchase?

If good traffic but no sales is the issue, either your visitors haven’t been exposed enough to your work, or it’s just too difficult for them to make a purchase.

Give your fans a reason to regularly check in! Think about creating a blog or vlog and posting quality content on a regular basis. Make sure you’re using clear calls to action in your newsletter and social media posts. Let your followers know there’s exciting stuff on your site and that you want them to visit!

Also make it obvious that your work can be purchased and give details about how to start the buying process, whether that’s contacting you, visiting an online shop, contacting a gallery, etc. If an interested client can’t find answers quickly, they won’t keep searching — don’t make them jump through hoops! 

On this note, you might enjoy reading my related article "You only need 3 things to make a living selling your art"

3)   You get plenty of traffic and some sales, but not as many as you’d like

So you’re getting visitors to your site… but they’re still not taking that next step. Remember my spiel about Google Analytics? This is where having that information is very helpful… it can tell you where your visitors are coming from, what pages they’re reading, how long they’re staying, and when they’re leaving.

Analyzing this data can tell you a lot about how user-friendly and optimized your site really is. Are you using sharp, well-lit images that compliment your artwork? How quickly does your site load? Are your menus and site structure easy to understand? Are there appropriate CTAs in place, and have you designed each page with a clear idea of what you want your visitor to do next?

Also make sure you’re communicating your personality and brand values effectively. High traffic but no sales often means your visitors aren’t making an emotional connection to you and your work.

While you’re in evaluation mode, try asking a few people who are new to your website if you can watch while they interact with your pages and content. This is a great way to get candid feedback about your site and discover what’s working and what’s not.
 

Did you notice what I didn’t say was a problem? Your website platform! Many artists think their issues will magically go away if they move from one type of website (like Wordpress) to another (like Squarespace).

If you’re thinking about making a switch, you probably don’t need to. Growing your audience, posting interesting content that is aligned with your brand, and making your website user-friendly rarely depends on the platform you’re using. So don’t waste time designing a brand new website – focus on your marketing strategy instead.

Which of these website issues are you struggling with? Let me know in the comments!

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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PART 3: Get more eyes on your artwork! The power of partnership

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PART 3: Get more eyes on your artwork! The power of partnership

(Note: this is part three of a three part series on growing your audience. Click here to read the first installment and here to read the second!)

Hello artrepreneur!

If you’ve been following along with the last two articles, you’ll know that I’ve been publishing a series on different strategies for growing your audience and increasing engagement.

I can’t stress enough how important it is for every creative entrepreneur to pay attention to this part of their business.

Yes — it’s possible for a previously unknown artist to suddenly find themselves the center of attention after a post on Facebook or Reddit or some other platform suddenly goes viral. But, truthfully, it’s very unlikely.

Don’t wait around to be “discovered”… get yourself out there by creating a marketing strategy and then pat yourself on the back when all your hard work pays off!

Use partnership opportunities to reach new people

This method can be used concurrently with the other methods, or on its own. It’s actually my favorite way to grow your audience because it doesn’t cost much and it’s a wonderful way to learn about your ideal collector and how others are growing their brands!

Partnership opportunities are everywhere. You might work with influencers, create an artists group with other creatives and cross-promote everyone’s content, participate in a group giveaway, collaborate with others to create new products… the possibilities for this are nearly endless!

Working with influencers or well-known brands can be done any number of ways.

One of my clients ended up working with an independent filmmaker, who featured some of her artwork in their movie. Another client, who creates Zen artwork, collaborates with other entrepreneurs who focus on clean, minimalist, mindful living – attracting yogis into her audience.

You might consider doing a “take over” on Instagram, where you post your content to the influencer’s stories for a day. You could even go so far as to have them take over your stories as well! Or host a Q&A for the influencer’s audience about why you do what you do and how you work.

Before proposing a partnership, take some time to consider what you bring to the table.

How does your artwork (or creative product) benefit your potential partner’s audience, and why is the partnership a good fit? What ideas do you have for what your collaboration might look like? And what are the benefits and end goal, both for you and your partner?

If you find yourself struggling with self-worth and worry about the value you have to add, then I recommend that you read my post on "How do you find buyers for your art". 

While youre looking for opportunities to promote your work, dont forget about plain old PR…

Have a good press release in your backpocket and reach out to local news organizations, magazines, and other media organizations to see if what you have to offer and what they need might be a good fit. On your end, that might be an unique and interesting story for their publication, willingness to share your expertise in an interview or a self-written article, or an agreement to do some sort of creative work for them.

Remember that many of these collaborations only manifest after you’ve invested some time in the relationship. As long as you’re willing to make it a win-win for everyone, partnerships have lots of potential and can help you grow your audience very quickly!

I hope this series has been useful for you. If you missed part one, about growing your audience organically, or part two, about when you should start paying to attract new fans, make sure you go back and read those for some other great tips.

If you could pick any influencer or brand, what would your dream partnership look like, and what would the outcome be? Let me know in the comments!

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

 

 

 

 

 

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PART 2: Get more eyes on your artwork! When should you pay to reach new fans?

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PART 2: Get more eyes on your artwork! When should you pay to reach new fans?

(Note: this is part two of a three part series on growing your audience. Click here to read the first instalment and here for part three.)

If you want to have a successful art business, you need to have a fan base that follows you and your work, and most importantly, buys your work from you.

Without paying clients, you don’t have a business, you have an expensive hobby. It’s as simple as that.

But how to go about growing an audience and getting people to pay attention to your work? I know that this can feel like a daunting project. That's why in this series of posts, I’m talking about three different strategies you can use to get more eyes on your artwork to increase your sales!

Pay to play with a bigger audience

In the last post, I talked about how you can grow your audience organically. That method requires time and effort though, and eventually you’ll either run out of “free” time, or you’ll want to start targeting new audiences. Either to continue growing your numbers, or for a specific purpose (like a sale or an upcoming gallery show).

At that point, it makes sense to approach your audience strategy differently. You might decide to pay for ads (sometimes called sponsored content), creating and managing them yourself. Or, you might decide to hire someone else to create content, post, and possibly run ads for you.

Ads are a huge advantage if youre trying to cut through the “noise.” Depending on how they’re set up and what audience characteristics the ads target, your content will usually show up in front of people who have interacted with you before, or new people who like similar things (and therefore might like your work!).

Hiring a social media manager can be expensive, but doing that also frees you up to do other things (like make art!).

Just make sure you spend time checking out their credentials, seeing what other kind of work they’ve done, and what kind of results they’ve gotten for their clients.

Sometimes a social media manager will just clean up your feed and then help update it regularly. If they have marketing or ads expertise, they might create a social media strategy, or run ad campaigns for you.

Paying for this kind of exposure usually makes your audience grow pretty quickly, but a word of caution: it’s very important to create a strategy before you whip out your checkbook – otherwise you’ll find yourself spending a whole lot of money for very little return on your investment. (See "3 Tips to Help You Set Yourself Up For Success" for some help with this)

And not only do you want to plan how you’re going to attract new followers, you also want to figure out how youre going to keep them engaged and interested in your content.

There’s no point in getting lots of new followers only to have them ignore you! It boosts your numbers and looks good, but if they’re not visiting, commenting, sharing, and buying from you, then you are no better off than you were before.

I know that there is so much more to say on this topic, but I will stop here for today (let me know if you have any more specific questions on the topic). In my next post, I will share a completely different strategy to find new fans – one that most artists don’t think of! In the meantime, if you missed the last post on growing your audience, click here to read it!

Have you considered running ads or hiring someone to manage your media feeds? Why or why not? Let me know in the comments!

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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PART 1: Get More Eyes on Your artwork & Grow Your Following with these 3 Strategies

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PART 1: Get More Eyes on Your artwork & Grow Your Following with these 3 Strategies

Note: This post is the first of a 3-part blog post series. Click here to read part 2, and here for part three

Let me ask you something… if you posted pictures of your work to Instagram or Facebook every day, but never, ever got a like, a nice comment, or a message in return, would you keep on posting? You might not want to, and I get that. You’re not alone in feeling that way.

But heres the thing: if youre serious about building a sustainable art business (and I think you are, otherwise you wouldnt be here) then its important to build a quality, engaged audience.

It doesn’t matter if you get positive responses or not. If you only post to get comforting, reassuring responses, then you’re not really growing your business. You’re really just posting to feed your ego!

But feeding your ego doesn’t put food in your belly. Nice responses can’t be traded for heat and water, clothes, or new art supplies!

A quality, engaged audience is made up of people who really want to see your artwork, interact with your posts, and most importantly: buy from you.

Even if your goal is to show and sell your work through art galleries, you still need to work on this aspect of your marketing. Galleries love it when they can see that people react positively to your work and there’s already an interested market.

Unfortunately, far too many artists post and post, but get no reactions and become discouraged. They give up... and thats a huge mistake.

So let’s talk about ways to increase your audience numbers and get them to interact with you.

How to grow your audience organically

Organic – meaning unpaid – growth doesn’t cost money upfront, but it does mean you need to invest quite a bit of your time. To be successful, you need to consistently post quality content and encourage follower engagement.

Engagement drives your audience growth. If the algorithms see people responding and commenting – good or bad! – then your content is shown to other people.That’s just how social media works.

Think about what kind of content resonates with your ideal audience. Maybe that’s showing off your final pieces, your artistic process, or inspiration you find during the day. There are also plenty of options for the type of content you post… pictures, video, podcasts… you name it!

Consider creating a content posting schedule.

Avoid the feast-or-famine approach where you are silent for months and then suddenly post 8 updates in a row.

First of all, people get annoyed when their feeds are suddenly filled one person’s posts. Second, you run the risk of losing their interest by the time you get around to posting again. Posting good content consistently – whether that’s once a week or once a month – lets your audience know what to expect.

The next challenge is getting eyes on your content and strategies differ for each platform.

For example, you might use relevant hashtags on Instagram or Twitter, but keywords on Pinterest. It’s important to make (and tweak!) your strategy so you aren’t posting for no reason.

Don’t just assume people will come to you though – you need to go out and meet them! Try following hashtags on Instagram that are relevant to your work, and then comment on other peoples posts. Join Facebook groups of people who match your target audience. Join conversations with something interesting to say. By connecting with others, you’ll create a community of people who want to follow you.

Finally, consider how to motivate interaction with your own posts.

The more engaged your audience is, the greater your reach becomes, and your numbers start building on themselves.

There’s plenty of ideas out there – ask questions about their likes and dislikes, for opinions about photos (black and white or color!), make them laugh… the ultimate goal is to give them a reason to comment or share! Use clear calls to action to let your fans know what you want them to do. And don’t forget to respond to comments people leave for you!

Organic growth is often slow, but hard work will make this method pay off.

I have two more strategies I want to talk about, but I didn’t want this post to get too long. In my next post, I’m talking about paying to increase your reach, and how to make the most of this approach.

What is one thing you could implement today to organically grow your audience? Let me know in the comments!

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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Make your work STAND OUT at your next art fair

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Make your work STAND OUT at your next art fair

Preparing for any type of art exhibition, art fair, or studio show is nerve-wracking for most artists – no matter how many times they’ve done it before! I regularly receive questions about setting up the space, choosing which art pieces to display, and how to interact with potential fans or clients who come to visit.

Well, I just returned from Artexpo New York – an art fair where both galleries and independent artists showcase and sell their work to collectors and market influencers – and it was such a fantastic learning experience. Not only did I get to meet some of my online clients in person and discover new artists, I also got to check the current pulse of the art market and preview emerging trends.

At the same time, I pick up information and notice things that can benefit YOU!

So today, I want to share three lessons I learned from the Expo about effectively showcasing your art and interacting with potential clients at a showcase event.

Less is always more

Every artist I’ve talked to struggles with deciding how many pieces of art to display. This is definitely a circumstance where fewer pieces make a bigger impact!

The best booths at the Artexpo were the ones where I could step inside and still breathe. There was plenty of white space around each piece, giving me a chance to appreciate and absorb the artwork without being distracted by other pieces.

The takeaway: It’s your artwork aesthetic that attracts visitors to your booth – but they won’t have a chance to appreciate that aesthetic if you don’t let each of your pieces make an individual statement.

There’s no need to display every piece you’ve ever made. It is far more important to display a consistent body of work so that visitors recognize your style and aesthetic later on, even after the fair is over.

It’s a good rule of thumb to maintain ⅓ of your overall wall space as white space around the artwork. So if you know how much wall space you have, you can compare that to the total coverage of the artwork you want to display, and add or drop pieces accordingly.

Engage your visitors, don’t overwhelm them

There is a fine line between engaging visitors in a conversation about your artwork and sounding desperate to make a sale.

Too many artists didn’t know when to stop talking. They offered to make the piece in other sizes, colours, or mediums, or talked about other pieces they had available – without me asking or having a chance to enjoy their artwork in the first place! It was kind, but completely overwhelming.

The takeaway: First, DO greet EVERYONE who visits your booth. Say hello, present your work and let people know what is interesting about it, but dont ramble on and on.

I’ve mentioned before that no one wants to be the first one to buy from you. So don’t talk about what you can do for them, talk about what you have done before. This gives legitimacy to you and your work.

Finally, don’t eat or sleep at your booth. (Yes, I saw this happen!) It looks incredibly unprofessional and you just don’t know when the smell of your chili cheese fries will cause a potential client to avoid your booth altogether. Get a friend or family member to take over while you refuel or run to the bathroom.

Show genuine interest in the person you’re talking to

My best conversations were with artists who were engaging AND interested in who I was and my interests. Although I started off by asking questions about their artwork, the artist would quickly shift the conversation to me… asking who I was, where I was from, what I do, etc.

This kind of conversation isn’t nosy, it’s about learning what the person in front of you likes, dislikes, and what they’re likely to connect with. The better your emotional connection with a visitor, the more likely they are to walk away with a piece of your work, sign up for your mailing list, and continue following your progress.

I did end up buying a piece over the weekend – not because I felt pressured, but because the artist took the time to discover my interests and then left me alone to make a connection with his work.

The takeaway: If you’re using a one-size-fits-all sales pitch, your chances of connecting with the person standing in front of you is very low. After your introduction, ask them a few questions about themselves, and then leave them be. While it’s important to stay alert for any questions they might have, it’s also critical not to hover and let them commune with your work on their own terms.

Whether you’re preparing for an art fair, a group or solo show, or any other kind of exhibition,  these are all good tips to keep in mind. Keep your display simple, your conversation light, and remember it’s not all about you!

If you liked this post, you’ll also like the one I wrote a while back about my experience at Art Basel in Miami Beach!

Want to increase your sales and grow your creative business? Then I've got exactly what you need! Download your free "7 Steps to Increase Your Sales Cheat Sheet" and get a proven method to create a simple yet effective plan that will lead you to getting more sales in your creative business. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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3 Tips to Help You Set Yourself Up for Success

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3 Tips to Help You Set Yourself Up for Success

Wow, it’s been an exciting couple of weeks here at The Artist Entrepreneur HQ!! I’m so grateful for the new cohort of talented and driven artists who have joined The LAB and who are ready to take their business and life to the next level.

I know you are committed to growing your art practice (otherwise you probably wouldn’t be following me) so I thought that today, I would share with you three simple steps to help you set yourself up for success this spring!!

Yes, it’s already spring! Hopefully, this new season is inspiring you to take action and reach new heights in your art business.

Here it goes…

1) Visualize your desired outcomes.

I’ve noticed that when I talk about goal setting, many of you get back to me saying you’ve tried and failed at it BIG TIME. I’m always surprised to hear that, because there is no winning or losing at goal setting, it’s merely a tool to help you stay focused on your end-game and inform your decision-making process. If this is you, then I suggest you practice letting go of judgment when you do this exercise and instead focus on your desired outcomes.

Get started by setting a date, let’s say June 30 for the sake of this convo, and picture yourself on journaling about your progress and wins over the last three months. What is making you proud? What happened in your business that moved the needle? Get clear on 1, 2 or 3 (no more please) desired outcomes for the next 90-days, write those down and put them somewhere you can see them every day.

2) Identify your gaps.

Visualizing and writing down your desired outcomes will take you so far. You’ll also need to take action on them. So what’s been keeping you from taking action in the past? Is it because you lacked strategy or training? (If you said yes to this, then make sure to read until the end because my surprise is for you.) Is it because you need accountability? Is it because you keep self-sabotaging yourself every time there is a chance you’ll get closer to the success that you want? Be honest with yourself and figure out what’s been missing from the equation and commit to taking the necessary steps to fill in the gaps that are keeping you from reaching new heights.

3) Focus on what you control.

When you get down to it, there are only two things that we control, what we do and what we think, and those are the only two things we should focus on, period. Why waste any energy on things we can’t control? It’s the most efficient way to lose your motivation and entrepreneurial mindset! If you notice that you tend to find a bunch of reasons why things won’t work for you, then go back to your desired outcomes and identify one thing you can do to get closer to the results that you want today, and take action.

It’s as simple as that.

I hope this post has motivated you to set yourself up for success this spring! Now that I’ve given you tips and tools, the rest is up to you!!

What will success look like for you this spring?

With love,

Catherine

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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Want to make a real impact and grow your art business in 2018?  Here’s what you should consider…

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Want to make a real impact and grow your art business in 2018? Here’s what you should consider…

Saying that the art market has dramatically changed over the last 10 years is a considerable understatement. Although it used to be that getting representation and the freedom to just focus on creating art was the holy grail of an artist’s career, that just isn’t the reality of today.

While I know and work with artists who have representation, sometimes by multiple galleries, I also know that the number of sales they get from that representation keeps shrinking.

That’s why now, more than ever, artists need to consider these 3 trends if they want to “make it” in the ever-evolving industry that is the fine art market.

#1. The retail crisis we are presently experiencing is also affecting art galleries, which means they will continue to close and consolidate locations in 2018.

As a contemporary art lover, this makes me sad. Although I strongly encourage artists to take action in their business and not wait for a gallery to represent them, I still feel that galleries have a role to play in the art market.

However, too many galleries don’t know (or don’t want) to adapt to the new reality of online sales.

They want to continue with their old ways, ignoring the fact that worldwide online art market sales reached an estimated $3.75 billion in 2016, up 15% from 2015 (according to the Hiscox Online Report), and this trend is growing faster each year.

So here is your opportunity to shine!

Artists don’t have the baggage, overhead, and the “we’ve always done things this way” attitude that’s costing galleries right now.

You are lean, mean, and creative, and you have the advantage here.

You can easily shift your strategy and adapt to new market realities, and use the tools at your disposal, such as the internet, to sell your art.

But selling online isn’t as easy as setting up an online shop and hoping “if you build it, they will come.” You’ll need a robust business strategy, a strong implementation plan, and a growth-oriented mindset to make it happen.

#2. Artists who are making it on the internet know that their personal branding is now more important than ever.

Serious collectors are browsing Instagram, looking for art and that “next great artist.” This means that you need to make sure you are bringing your A-game to the table.

Collectors want to invest in work by artists who not only create remarkable art, but who also have a brand that stands out, a track record of consistent sales, and who also heighten the collectors’ credibility as art buyers.

On that note, brands and businesses are also using social media and the Web to see what artists are doing and develop collaborations.

These brand partnerships can lead to new income opportunities, heighten visibility, and open up new market segments.

Which leads to the third trend I want to share with you…

#3. Developing new streams of income through partnerships and collaborations is going to be key to artists success in 2018.

The art world is going through a huge transition. Artists who are willing to be innovative and see the present turmoil as an opportunity, not a threat, are those who will emerge successfully when things correct themselves, because they’ll have set solid foundations for their businesses.

As the saying goes, “hindsight is 20/20.” Too often we wish we’d started working toward a goal, invested in a project, or started saving for a lifetime opportunity years ago. Don’t waste one more second thinking about what could have been. Instead, choose to invest in something that’s guaranteed to give you a return this year: YOU.

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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It’s going to get harder before it gets easier!

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It’s going to get harder before it gets easier!

Do you ever ask yourself why “this” had to happen to you? Your drive to create, the desire to make a living with your creative skills… I mean, let’s face it, wouldn’t your life be simpler if you had a passion for numbers and became an accountant? Or if you loved structures and formulas and became a civil engineer?

I’m not saying life would be easier, but it would definitely be simpler… right?

But that just wasn’t meant to be. You were born to be an artist. Whether you make money and live off of your art is mostly irrelevant. Because every time you thought you’d had enough, that you couldn’t do this anymore because it was too hard, ultimately you always came back to your pencils, brushes, camera, notes…

There isn’t any way around it, you are a creative, and like it or not, you have to create.

The reason I’m writing to you today is to say:

A)    You’ve got this. Hard doesn’t mean impossible. If you know that you are meant to do great things, connect with amazing people, and share your message with the world, don’t give up. We all need to hear what you have to say and see what you have to create!

And;

B) You don’t have to take all the hits by yourself. You are not alone, and as I wrote in a blog post few months back… you don’t get a medal because you tried to do #allthethings in your business by yourself.

The path to entrepreneurship is paved with obstacles, but these obstacles are all signs, check-ins, and tests to make sure you are serious about your commitment.

Every success story also has its share of stumbling blocks…

Like J.K. Rowling, who authored the Harry Potter books and is currently the second-richest female entertainer on the planet (right behind Oprah), who was turned down by twelve different publishers before signing her first book deal…

Or Cézanne, whose submissions to the Salon were rejected every year from 1864 to 1869…

Or Elvis, whose first performance at the Grand Ole Opry flopped, and was told by the concert hall manager that he’d be better off going back to driving trucks in Memphis than trying to keep playing music…

… and need I remind you of Steve Jobs, who was fired by his own company?

I believe success is inevitable with the right strategy, execution, and mindset.

And not only do I believe this, but I've also witnessed it first-hand with clients who diligently work on EACH of these 3 pillars to grow a creative business that fulfills them financially and personally.

Yet, so many of you aren’t doing this! And to be completely honest, it makes me really sad. You have so much potential, and you are leaving opportunities on the table.

If you don’t know what you need to do to get to where you want to go, then ask for help.

If you do know what you need to do to get to where you want to go, then do what you need to do (even if it’s scary).

Ready to take action? Share with me the scary thing that you’ll be doing to turn the impossible into possible!

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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Want to take your art business to the next level? Ask yourself these 3 simple questions

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Want to take your art business to the next level? Ask yourself these 3 simple questions

Hey there artrepreneur!

Whether it’s doing media interviews or when I’m just jamming with artists over on The Artist Entrepreneur Network, I am frequently asked (not always in these exact words) what core principles can make or break an art business.

Although it’d be easy to rattle off an answer like: you need a website, a good portfolio, and a healthy email list, my approach to answering this question is nothing like that.

I feel that there is more than one path to success, and simply talking about “marketing tactics” to ensure you reach your goals would be a very simplistic answer.

Honestly answering the following three questions (even if it hurts) is, in my very humble opinion, much more telling and will give you a better sense of what you need to do to take your art business to the next level, whatever that next level means for you.

Question #1: Are you ready to focus?

This means you’re going to have to say no, often. No to opportunities, no to people (yes, even family), no to new exciting ideas, no to parties, or no to (insert that thing that always distracts you from your goal). Being a savvy entrepreneur is as much about seizing opportunities as it is about letting go of what doesn’t serve you. By letting go, you can focus on what will move the needle in your business and get you closer to your ultimate goal.

Question #2: Are you ready to take action consistently?

Of course you are! I’m sure you are already taking action and that you are maybe even triggered by the fact that I’m asking this question. But are you taking the right actions, AND more importantly, are you taking action outside of your comfort zone? Because if you are simply doing the same thing you’ve always done and aren’t getting the results you want, then maybe it’s time to change your strategy.

Success takes time and comes in many shapes and forms. Whatever strategy you are using to grow your business, you’ll start seeing results only if you consistently show up in your business, day-in, day-out, whether you feel like it or not. I know there are a lot of “online gurus” out there who will tell you to do what “feels good.” But do the things you try for the first time ever “feel good?” Usually not, right? First, you have to get used to them, build strong habits around them, and see results before they’ll start “feeling good.” And it’s those who are willing to go through that uneasy phase and keep their eye on the ball who ultimately make it. Read any artist biography out there – they all state this very simple concept, but in different words.

Question #3: Are you ready to invest in your business?

Whether it’s money, time, or energy, your business needs you and your investment. I’m all about “lean start-up” models, but there’s a limit to what you can achieve and how much you can grow if you aren’t willing to invest. I know investing is scary, but it’s part of the mindset work required if you actually want to grow anything.

So, where do you stand? If you’ve answered YES to these 3 questions, then I’d love to have a conversation with you!

I’m presently opening 3 spots in my 1-on-1 programs for driven creatives and artists who want to find balance in their personal and professional lives, honor their deep commitment to creating art, and grow their revenue and profitability like never before.

I’ve haven’t opened private consulting spots to my community for over a year now. That’s because I’ve been booked solid thanks to the amazing artists who have reached out and trusted me to help them become smart CEOs of their art businesses. It’s been incredible watching their successes.

When you start working with me 1-on-1, I become your business partner – helping you find the balance between discerning business owner and passionate creative. I learn each facet of your business, inside and out. And as your business partner, I am fully committed to your personal and financial success.

What if you…

… felt free to dream about growing your business as big as you possibly could – knowing you could make it a reality?

… could spend as much time in the studio as you wanted to, producing work from your heart and soul?

… were confident about creating and leveraging your marketing strategy?

… had scalable, integrated systems to increase your sales and income?

… achieved enough success to leave that day job that you hate?

… stopped running at everyone else’s beck and call, and finally stepped into the CEO role your business has been waiting for?

Is this what YOU want? Then I’m exactly the person YOU need!

If YOU are a talented creative yearning to grow a profitable business…

If YOU are committed to taking consistent action and open to receiving honest, no-nonsense feedback to support your business growth…

If YOU are willing to challenge your fears, get out of your comfort zone, and try new things to get results…

If YOU are DONE trying to reinvent the wheel, and want proven strategies to move you forward into your zone of genius…

… then I want to have a conversation with YOU.

There are several ways that we can work together 1-on-1, I’ve got packages that can fit any budget!

So, whether you are overwhelmed with #allthethings you “should” be doing to grow your business or ready to step up your game and take on the leadership role in your business, then please fill out an application to work with me and lets have a conversation. 

Wait, what? I have to fill out what?!

How do I know if I’m the right fit for you?

If you are interested but unsure, the best way to figure it out is to fill out an application  so we can have an open and honest conversation about you, your business, and your goals.

Spots for these programs are limited because my 1-on-1 clients have my full attention. I only accept clients for whom I know I can make a difference. If I don’t feel completely confident about being able to support you and help you get results, I won’t waste your time or money. Working with me 1-on-1 must be a win-win partnership for both of us! 

You can ask anyone who’s ever gotten on the phone with me, these calls are not meant to pressure you into working with me. We assess your current situation and see if working together will be a good fit for you. And if they aren’t, I’m going to tell you and refer you to something or someone I think could be a better fit for you.

Dear artrepreneur, can we please stop waiting around for the “perfect timing” and make that leap already?!?!

Go ahead, fill out an application and lets make magic happen togetherYou know you want to. ;-)

Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work. Or, connect with over 18,000 other artist entrepreneurs at The Artist Entrepreneur Network and  find the support + community you need!

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Feel like no one cares? Three tips to ask for the help you need.

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Feel like no one cares? Three tips to ask for the help you need.

Do you have people in your network that you think could help you grow your art business + career but you just don’t feel comfortable approaching them for yet another sale?

I totally get that! So what if you did not have to ask them for a sale? What if you asked them to help you in a way that wouldn’t cost them anything, but would still help you develop your business?

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