How are the first couple of weeks of 2017 treating you? Still excited and motivated about all the opportunities that you will create? Or are you starting to feel like that proverbial deer in the headlights, i.e. confused about what’s coming your way?

I get it, we all (myself included here) deal with January the best way we can. 

Even if we are super energized and excited about what’s to come, it can be a difficult time for many.

Because I know and can relate, I want to help! That’s why this week, I started working on my 2017 content calendar and outlined the themes I wanted to write and talk about this year. 

As I was brainstorming ideas, it quickly became evident that 3 very strong themes kept coming back to the surface. These 3 themes are concepts I’ve already talked about with you in the past, but this year, I want to go more in depth so you can learn to MASTER them all (because I absolutely know you can).

Ready to hear what they are? Here we go!

1) Proven Strategies

Who said you have to reinvent the wheel every time you release a new body of work or launch a new program? Not me! On the other hand, isn’t doing the same thing over and over while expecting different results the definition of insanity? According to Einstein, yes it is! 

So what is a creative to do? 

I’ll tell you: it’s all about strategy planning. 

Could you imagine building a house without having blueprints for it first? Of course not! So why would you think building a business would be different?

If you want your business to be sustainable, then you need a plan for it. I’m not talking about a 250 page plan that no one will ever read. I’m talking about an actionable plan that you will review every 90-days to help you stay focused.

2) Consistent execution

Having a great plan and amazing strategies are great, but they will be worth less than the paper on which they are written if you don’t put them into action. Being consistent day in, day out, when implementing your strategies is key to growth.

I don’t believe in overnight success. Those who are described as such, have usually spent weeks, months and even years toiling in the shadow in order to create that success. 

Patience might not be one of my biggest qualities (just ask my kids!), but over the years and especially since I’ve been an entrepreneur, I’ve realized how important it is. 

If strategy is the blueprint you will use to build your business, then consistent execution could be compared to the laying of the bricks, the plumbing, the electricity… It will take time, you will need to follow your plan thoroughly and you probably won’t be able to do it all alone and as quickly as you would have hoped. 

But if you work through your building plan consistently, you will one day get it done and you’ll be grateful you invested in quality materials and qualified professionals, because you will have a house that will keep you warm and cozy for years. 

3) Entrepreneurial mindset

What if I told you that strategy and execution will be work zilch if you don’t actually work towards becoming the creative entrepreneur you want to be? Continuing with my house building analogy, if strategy = blueprints and execution = the steps to building the house, then mindset is without a doubt, and you’ve guessed it, the house’s foundations.

A house is only as solid as the foundations on which it sits. 

Let’s be honest here, being an entrepreneur is hard. Being a creative entrepreneur is even harder.

Why? Because most of us have been raised to believe that creativity, art and emotions don’t mix well with business. We’ve grown up with this belief and most people you meet on a daily basis feel the same way. 

Even worse, some will go further and say that it is wrong for artists and creatives to want to make money.

How can we build sustainable, profitable businesses that gives us an opportunity to create a positive impact in the world if we perpetuate those kinds of beliefs?

We can’t. And we shouldn’t.

It’s only through mindset work, community and engagement that we will be able to break through the “starving artist” myth and grow and prosper as creative entrepreneurs.

Ready to build the creative business of your dreams in 2017? 

Maybe you have a question or something you feel is holding you back or keeping you from moving in the direction you know you were meant to go?

If so, now’s the time to ask! I’m just about ready to start recording my new audio series which will come out (I’m hoping) in the next couple of weeks. This audio series is dedicated to YOU and will answer YOUR Qs.

So if you’d like me to answer one of your Qs, it’s as simple as clicking on the follwing link and telling me all about what you are struggling with! https://catherine65.typeform.com/to/j8T9rb

Who knows, I might choose your question and answer it on my show! 

Get your Creative Business Q answered here: https://catherine65.typeform.com/to/j8T9rb

I can’t wait to read you, and most of all, help you build that creative business we both know you were meant to have!

With love, 

Catherine

Comment