Hey there Artrepreneurs,

Today, I wanted to share something that I’ve only started integrating in my life and business about a year ago. This new way of working has made an immense difference not only in the revenue that I generate, but also in the way I show up in my business, how I feel overall and the results I can help my clients achieve.

Before I get into what “this” is, tell me if you can relate to this: You have an exciting project in mind, you start planning for it, set goals, create a to-do list, basically you do everything I keep telling you to do. But when you start executing the project, something starts feeling off, and anxiety kicks-in…

Voices in your heard start speaking to you and they are saying…

What if it doesn’t work?
What if nobody wants what I’m offering?

What if it doesn’t sell?

What if

What if

What if!?!?!

Can I read your mind or what?

I know far too well how self-doubt and fear can take over our projects, but not only that, how they can also sabotage them.

So what should we do? How can we prevent those voices from taking over?

First, I want to tell you that these voices, the ones that are telling you that you can’t do this, that you won’t be able to do that or that your idea is simply stupid and will never work, well, these voices AREN’T REAL!

These are not real people that you should listen to, because they have experience and know what they are talking about. It’s just fear talking and it means nothing.

But still, the voices are there, they are loud and they are making you miserable… So what to do?

The simple answer is: You have to trust the process and let go of the outcome.

I can hear you… “What do you mean Catherine? You can’t be serious! I can’t invest time, energy and money in a project and then let go of the outcome, I have bills to pay!!”

I get it. Trust me, I get it more than you think. Here’s what I mean concretely:

1)    You only control your thoughts and your actions, nothing else. We all have to accept that these are the only two things we actually control, everything else is out of our control and it doesn’t matter if we lose sleep (or our mind) over our business, it won’t change a thing.

I’ll give you an example: A few days before I was about to close doors to The LAB, which is the time when I get most questions, sign-ups and, of course, tech bugs, we were hit by a mega snowstorm and had two consecutive snow days. This meant I had my two kids at home with me all day and was limited in the amount of work I could accomplish. I could have panicked, got stressed out and angry at the weather. The absolute truth is that a year ago, I totally would have. But last week, I wasn’t really bothered. Why? Because I knew I was doing everything in my power to make this launch a success, and well, I really can’t do more than my best, can I? And the outcome? Well, I couldn't be more excited with our new cohort of Lab’ers! And stressing out wouldn't have a changed a thing.

2)    Planning properly and working on your mindset is 80% of success. Why? First, if you don’t plan, you can’t really know if the goals you’ve set for yourself are achievable. And second, if you don’t believe in yourself and your work, how can you expect others to do so? When you plan properly, you are creating space to be flexible for new exciting opportunities and “what if’s” AND you’ll set boundaries for everything that’s just not worth your time. Because we all spend way too much time doing and thinking about things that, in the end, just don’t matter.

3)    Success sometimes comes in unexpected ways. I see this with my clients ALL THE TIME! We plan together, they execute flawlessly and then an opportunity comes in from left field and gets them results beyond what they expected. I have difficulty explaining this one, other than with the Universal Law of Cause and Effect, which states that “for every effect there is a definite cause, likewise for every cause there is a definite effect. Your thoughts, behaviors and actions create specific effects that manifest and create your life as you know it.” Sometimes, the effect (or result) we get, isn’t what we expected… Sometimes, it is even better than expected!

Understanding these concepts is a good start but internalizing them and living by them is where the end game is.

I know, it all sounds so easy for me! But it wasn't always the case (and if I’m being totally honest, it sometimes still isn’t).

For me and many successful entrepreneurs that I know, a simple activity such as journaling has become an important tool to help stay grounded, plan, let go of fears and simply enjoy life, business and family more. Maybe you should give it a try!

What about you? Do you think changing how you think and show up in your business, creative work and life overall could get you better results?


Want to grow your creative business + career but feel stuck and overwhelmed? Then I've got exactly what you need! Download your free "5 Steps to Growing Your Art Business + Career Blueprint" here, or click on the image above, and get the simple yet effective approach I teach my clients who want to build personally fulfilling and financially successful businesses with marketing, PR, and sales strategies that work.

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