If you’re like most artists I know, you have a dream you’re working toward: you want to live off the money you make from selling your art. But unless you’re unlike most artists I know, you also struggle with getting your work in front of the people who will buy it.
There’s a few reasons for this difficulty: you’re not sure how to reach your audience, you’re not sure how often or what to post, and you feel really weird when you post about your own work. You feel like you’re shouting “Look at me! Look at me!” from the rooftops.
Let me tell you, you’re making this far more complicated than it needs to be.
I know, I know… it feels scary and conceited to post about your own work… especially when you do it every day or multiple times a day like I’m suggesting you to do. But there are three really good reasons for you to follow my advice:
1) People are bombarded with thousands of images every day
Think about it… how many images do you see between getting up in the morning and going to bed at night?
In a single day, you might casually scroll through your Facebook newsfeed, “heart” the photos on your Instagram feed, and – at the end of the day – hit up your Tumblr dashboard to catch up on your favorite bloggers. Right before bed, you scroll through Pinterest to look for ideas on sprucing up your apartment. And that’s all before you account for the visuals you encounter walking, driving, and in your household!
My point is: pictures of your work get lost in the “noise” very, very easily. Share images of your work, your inspiration, and your vision often to get a piece of that “attention pie” and stay top of mind with your fans and followers.
2) Facebook and Instagram algorithm changes are making it harder and harder to reach your tribe
Not only do you have to carve out some visual space for your art, you also have to be strategic about what content, how often, and when you post. Over the last few years, Facebook and Instagram have implemented algorithm changes impacting what type of content users see when they log in. These algorithms are constantly being tweaked, and filter the content you post based on how much and how often your followers interact with it.
This is why it’s so important to post interesting content, to include a “call to action” that encourages viewers to respond or share it, and to post and repost content often!
3) You need to feel “familiar” before your client will buy from you
Statistics show that, on average, people need at least seven touchpoints – or positive interactions – before they will purchase something from you. How is that going to happen if you’re hiding in your studio, feeling like you’re boasting if you post “yet another” picture of your artwork?!
It won’t happen, that’s what. Posting at least once a day gives your fans (and potential buyers) plenty of chances to get to know you, see your work, connect with your story and artistic process, and respond to your prompts. So do them (and yourself) a favor… and put yourself out there!
Above all… don’t let yourself get discouraged. I know that social media feels daunting – especially when you have so many other things to do! So don’t be afraid to repurpose content, reshare it on different platforms, and repost often (because no one, except maybe your mom, sees all the content you post).
Just keep at it, and before you know it you’ll have an enthusiastic following!
How are you using social media to grow your art business? Let us know what’s worked for you in the comment section below!
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I look forward to reading you!