We’re doing a three-part series on how to make your art show or new launch a success! In the first post, we talked about what you need to do before opening night. In the second post, we talked about the one thing you must do during the art show or launch for a successful outcome. After you finish this article, make sure you go back and read the other two posts so you’re completely prepared for your upcoming event!
Your art pieces have come down and either been delivered or packed safely away again, and it’s time to start thinking about your next project, isn’t it? Not so fast, maestro…
There is one, critically important thing you must do before closing the books and putting this all behind you.
In fact, it’s so important, that one of my clients who did this doubled her sales after closing her show. Yes, I wrote doubled!
Want to know what that one thing is?
Once your show or launch closes, you need to follow up with your fans, visitors, clients, and potential clients.
It sounds simple enough, but most artists never do this, and they lose out on sales and making connections with potential collectors.
So, what should you do for a successful event wrap-up? Here are my three tips:
1) Post show or launch promotion lasts longer than you think.
Do you want the pieces you created hanging out in your studio for the next several months? Of course not! You want them to be displayed and appreciated, don’t you?
Here’s the thing… post event promotion lasts until you start promoting a new event. It’s as simple as that. Sure, you can share sneak peeks of your new work and inspirational shots, but you should still be working on promoting the last collection you created until your next show or launch takes the spotlight.
2) Follow up, follow up, follow up!!!
I don’t think I can say this often enough. It’s very rare for someone to be so interested in a piece that they take the initiative and call you. It’s up to you to take the lead and follow up with anyone who was interested in a piece or who expressed general interest in your work. Corporate contracts aren’t won in a single night, and referrals won’t happen when you and your artwork aren’t top of mind!
Send out a general “thank you” to everyone who showed up and supported you, send post event thank you notes and emails to individuals, and make sure you continue to nurture these relationships.
3) Reflect on what went right and what could have gone better.
Last but certainly not least, don’t wait too long to sit down and spend some time thinking about how everything went. It’s surprising how quickly we forget small details that we initially thought were important.
Think about how your show or launch experience unfolded—the lead up, opening night, and closing. Did everything go smoothly? What would you change the next time? What do you want to do again? Make notes for yourself so you can refer back to this experience in the future.
This debrief process helps you put everything in perspective, learning and growing from your experiences.
It takes self discipline to keep your momentum going, especially if you see everyone else kicking back and enjoying themselves. But not only will you see better results if you follow these tips, you’ll also be better prepared to promote your next show or launch!
Want to ditch the overwhelm and get a “Done for You” Checklist with everything you need to do before, during, and after your show or launch? Click here for The Ultimate Art Show Prep Checklist!