Selling your artwork doesn’t have to feel hard.
Try these three actionable tips to successfully find buyers for your art and make sales.
Pop Quiz! What’s the No. 1 challenge that artist entrepreneurs face?
Well, to my knowledge no one has ever done a formal survey, but if they did, I’m confident that most artists would say their biggest challenge is how to find people to buy their art, whether that’s online or locally.
When you’re first starting out, it does seem like an overwhelming and impossible task, but it doesn’t have to be that way.
I promise you that finding art buyers isn’t impossible and that you can find people who are interested in your art, will buy it, and become huge fans!
So today, I’m giving you three actions you can take that will vastly increase the odds of you finding the right buyers for your art, help you make sales, and reach your art business goals.
1) Find your artistic niche
Everyone (and I do mean everyone) has a specific niche… whether that’s the style of art they create, the people that they create the art for, or the story that they bring to it.
The key to finding your artistic niche is identifying what makes you different from the rest of the artists out there, and using that knowledge to tap into a specific market where you can stand out and position yourself as a specialist in your field.
Dig into your artistic story and process and figure out what makes you different… then make sure you highlight those differences and who you serve in your social media posts and when you’re talking to potential collectors.
2) Post your offers consistently and often
One of the most common things I see is that an artist will make one or two posts about the new piece they’ve created, and then sit back to wait for the money to roll in. When their pieces don’t sell right away, they get discouraged and assume no one likes their art.
That couldn’t be further from the truth, and the truth is that not repeating your posts (or at least reusing the same content) is costing you big time.
The “lifespan” of a social media post (the length of time that algorithms think it’s important and your post remains visible in the news feed) is not very long. In fact, the lifespan of a post is mere minutes on a fast moving platform like Twitter, and only a few hours on a platform like Facebook or Instagram.
The chances are high that your post was deemed “irrelevant” by algorithms before most of your followers even got a chance to see it!
So it’s important to make sure that you’re posting high quality content often and reposting that content on a regular basis for greater visibility. I highly recommend creating a social media content calendar to help you keep the big picture in mind when you’re planning your posts and offers.
3) Follow-up, follow-up, follow-up with interested buyers!
I cannot say this enough times… make sure you follow-up with anyone who shows an interest in purchasing a piece of your artwork!
If you follow-up, you won’t lose the folks who were kinda-sorta interested but forgot once they walked away, or felt too shy to reach out to you (yes, it happens on the other end of the transaction too!).
This does not mean that you have to be pushy and annoying, but you cannot assume that someone will make an initial inquiry and then take on the burden of following up with you, asking for all the information, and figuring out how to give you money!
People are busy! And it’s rare that a highly-interested collector who will stop at nothing to acquire one of your pieces comes along.
So instead of assuming people will come after you if they’re interested, make the first move after they’ve shown interest, and make your follow-up and buying process easy and convenient for your potential collector.
Reach out with all the relevant information, details they may not have noticed or thought of, and alternative pieces if they weren’t interested in a specific piece or if there are several pieces that could meet their needs.
Your goal should be to help them make a decision without working too hard… think of it like providing a luxury service!
None of these tips are miracle solutions to the “how to find art buyers” problem, but if you do each of them consistently and well, it will go a long way to helping you grow your fan base and get the sales that will help propel your business forward.
Have a question about how to implement any of these tips? Let me know in the comments!
Need help getting a plan together to sell your art? Then check out our FREE Resources Library http://theartistentrepreneur.com/resources-library and start building momentum in your art business today!