Welcome to The Artist Entrepreneur LAB!

You’ve got real talent.

Your art makes you feel alive and purposeful.

You have spent many years and invested plenty of money to learn new skills, master your craft and stand apart from every one else.

But you STILL are not where you want to be.

Your life’s mission will not be fulfilled if no one knows you exist and the only place your art is seen is sitting and waiting in the studio. 

 

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You want to create.

You want to stop hiding and playing small.

But you sometimes wonder if it’s even possible for you.

You crave success, recognition, and real interest in what you do, not fits and spurts of growth that leave you right where you started... surrounded by your beautiful pieces, but no buyers.

And then you start to wonder... Why is this just not working?

You are lit up by making beautiful things, not by hustling and pitching like a sleazy salesman. And you are definitely not inspired to create art when you are struggling to build a business, because you don't have the right tools or strategy.

But if you don’t learn the business side of getting your work out into the world, your dream will wait in the studio alongside your supplies!

What's missing?

  • Your own unique strategy and plan for success.

  • Consistent execution that drives results

  • Accountability and support to keep you on track for continuous growth

It’s time to shift your mindset and step into your dream creative business.

You have a vision and mission, and by learning how to make real connections, market your work, and sell, you can bring your big dreams to fruition.

It doesn’t have to be so hard.

Earning money from what you do is a beautiful gift and the byproduct of your hard work and incredible talent.

It’s time to throw out that ‘starving artist mindset’ and get you and your magic out in the world for people to enjoy!

Maybe you learned your skills in art school. Or maybe you are self-taught. Regardless, you still have no idea how to promote, market, and sell yourself, because no one taught you that part!

Now it’s time to take your knowledge to the next level and master the part of being a successful artist you haven't learned yet.

  • The Artist Entrepreneur Skills

  • The Art of Authentic Selling

  • The Keys to Fans, Collectors, and Building A Network

  • The Secrets to an Online Presence

  • The Path to Gallery Representation


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I am Catherine, Business + PR Strategist for artists and creatives, and Founder of The Artist Entrepreneur.

And I understand YOU!

I know:

  • You are tired of feeling overwhelmed by the business aspect of your career.

  • You have tried it on your own, but it just led to more confusion and a feeling of defeat.

  • You often wonder if you will ever make it as an artist or if all of those naysayers will be right about you.

  • You are ready to grow your art into something sustainable and that has an impact on the world, but you just don’t know how.

I believe:

  • Artists are an essential component of any healthy society.

  • It is our social responsibility to support them and an important component of the legacy we will be leaving future generations.

  • Creating a successful art business can be fun, creative, and exciting.

  • With the right plan and strategy, success is inevitable.

I am on a mission to create a collective of artists who can set out in the world with their beautiful creations, and have the impact they desire while earning a living from their passion.

I created The Artist Entrepreneur LAB to help artists reclaim their power and realize their dreams by shifting the paradigm between creativity and sales.

It is time you receive the kudos, the attention, and the commissions you deserve as you continue to create and bring more beauty back into this fast-paced world.


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TOM METCALF

Before I joined the Artist Entrepreneur LAB, I did a lot of research into different mentors and courses that could help me with my art business. Catherine's appeared to different to all the others that I found.

When I joined The LAB, I found the information, support and guidance that I'd been searching for, to help me take my art to the next level. Not only that, but I felt like I had a real friend in my corner, helping me out whenever I needed someone to ask for advice, or just to cheer me on and to celebrate my wins with me.

When I joined The LAB, I saw it as an investment in my art business. Not only has that investment paid off, but it's also set me up with a set of solid foundations and structure to keep building from in the future. Before I began my LAB journey, I was overwhelmed and didn't know which way to turn, or where my efforts should be focussed, so my approach was very scattered and unproductive. I was constantly feeling burnt out and I felt totally lost. Now I feel like I have the focus and the planning in place to help me make sure that each day in my art business really counts and I'm excited for what the future holds.

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Dakota Nyght

Membership in the LAB is easily the most valuable investment I have ever made in myself and my business. Catherine has an amazing gift for clarifying, simplifying, and breaking down any problem - real or perceived! - that you might run across.

She really gets to know you and what you do, and gives practical, actionable advice with humor, grace, and a healthy dose of tough love. In addition to getting direct access to Catherine, you also get the benefit of the other artists in the LAB.

They are an incredibly supportive group and the camaraderie is palpable. I've received so much valuable advice from others when dealing with tough situations. I would not enjoy the business success I have today without Catherine's invaluable perspective and training.


What is The Artist Entrepreneur LAB all about?

TRAINING + COACHING + COMMUNITY = SUCCESS!

In a nutshell, The LAB is a community that combines trainings that teach you how to build a successful creative business with my ongoing coaching, and a community of artists who - just like you - are ready to take their business to the next level, and hold you accountable.

If you’ve ever felt overwhelmed by everything you "should be doing” to sell your art, you are going to L.O.V.E. The LAB. Not only will you learn the ins and outs of building your business, but you’ll also get support to help you implement everything you’ve learned (something I’ve noticed is always missing in most online programs).

What do you get when you sign up?

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  • Lifetime access to all the trainings in the Membership Library on topics such as finding your target audience, determining your pricing strategy, building an audience, online selling, social media, PR, getting gallery representation, and more! (Over 20 hours of trainings available and new ones added on a regular basis)

  • 6 months of Bi-monthly mastermind coaching calls (live + recorded)

  • 6 months of Weekly live office hours and accountability threads

  • My personal feedback and all your questions answered in our exclusive, members-only, Facebook group for 6 months

  • Quarterly goal setting and sales planning workshops (live + recorded) (one when you join in September and the other one in January)

  • Templates, cheat-sheets, and other bonuses on an ongoing basis to make it as simple as possible for you to follow through. No excuses!

But that’s not all! You also get these bonuses...

  • Members-only Facebook group + community

  • Lifetime access to my self-study program “The Bootcamp” (worth $147 USD)

  • The chance to win a one-on-one session with me every month

  • The opportunity to connect with an accountability partner that will keep you aligned with your goals

  • Guest expert trainings on topics such as personal finances, licensing your art...

  • Monthly themes and weekly challenges to keep you on your toes and taking action


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JULIE CANE

I have known Catherine and the Artist Entrepreneur Network for 3 years (entirely through social media), a year ago I decided to invest in myself and join her LAB (despite being on the other side of the world and in a totally unhelpful timezone from a communication perspective!). It has been the best thing I have done for my business!

Catherine has shown me the skills I need to run the business, guided me through goal setting, encouraged me when things got tough, and, above all, has given me the confidence to set my own path and enjoy it.

I am already reaping the benefits of this newfound clarity and confidence in both my business and personal life. I no longer feel burnt out, unsure which way to jump first or how high to jump,

Now, I have a well thought out plan and manageable steps to get there. I highly recommend investing in yourself by allowing Catherine to help you too.

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SEAN OSWALD

Working with Catherine on the Artist Entrepreneur LAB has been a very eye opening and encouraging experience. I am a professional artist who has both undergraduate and graduate degrees in Fine Arts and it wasn’t until I joined the LAB that I was able to learn the basics of running my art like a business.

Through Catherine’s gentle coaching she helps the artist to understand their art not just as a hobby, but as a viable business. She doesn’t promise get rich quick schemes either, but understands the very reall power of making a plan and then following through with it. The network has challenged me by forcing me to re-evaluate some of my assumptions about art and making a living.

This program is nothing less than counter cultural and is a breath of fresh air.

Catherine is a charming, quick witted, hardworking and practical person who understands both the artist and the business of being an artist. She is able to empathize with artists so that her advice is poignant and applicable and then challenge them to go outside of their comfort zones and stretch themselves to network, develop websites, create business plans, and get collectors.

In less than a year, through Catherine’s coaching and the support of the LAB, I have been able to see my artistic career begin to become financially viable. There have been several months that I made more off of my art sales than I did from my former monthly teaching salary as a high school art teacher.

Not only has this grown me financially as an artist, but has had an affect on the artwork itself. It has helped me to find people who are excited about my personal vision as an artist. Thank you Catherine.



What will you be learning in The LAB? 

The LAB framework follows “The Artist Entrepreneur Strategy Blueprint,” a path which covers the 5 steps that will lead you from where you are now to where you want to be. 

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  • Getting clear on your vision

  • Setting and reaching your revenue goals

  • Planning on a quarterly and yearly basis

  • Nailing down and implementing your business plan essentials


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  • Building your brand and brand promise

  • Finding your niche and target collector

  • Aligning your prices with your  brand

  • Crafting a compelling artist bio and statement

  • Integrating website essentials


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  • Planning your marketing without feeling overwhelmed

  • Growing your audience through compelling content

  • Connecting on social media

  • Networking strategies that work for you

  • Connecting with the press

  • Working with influencers to promote you and your work


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  • Growing your email list to sell more online

  • Writing sales emails that feel good and get you results

  • Learning how to sell without feeling like a sell-out

  • Planning your own successful show


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  • Exploring new streams of income

  • Getting representation and building new partnerships

  • Leveraging and scaling your art business

  • Learning advertising strategies that work for artists


My goal is to help you:

  1. WITH STRATEGY: Get crystal clear on your vision and then plan and strategize for the business of your dreams. 

  2. WITH IMPLEMENTATION: Execute your plan flawlessly so you keep your momentum and don't waste time on things that don't get you results.

  3. WITH MINDSET: Keep a strong and entrepreneurial mindset about your work, your business, and sales, so you don't burn out and can maintain a sustainable business that will bring you joy + income in the long-term.


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LINA MULLINS

I joined The Artist Entrepreneur Lab in order to understand how to build a solid foundation and maintain a successful art business. What I got was much more.

Catherine's in depth knowledge of all aspects of the art business and art world and having first hand access to this knowledge through the Lab is worth every penny and more. I am in the beginning stages of my art business and I continue to learn how to build a solid foundation for my business thanks to Catherine and the Lab community.

In my opinion, what stands out to me with The Lab is the continuous community of support that you get by Catherine and the members of The Lab. It has really transformed my vision for my business and the actions that I choose to make in order to create a successful one.

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BONNIE GOETZ

I heard Catherine give a free webinar and really liked her style. She was honest, kind, and understanding. Like most artists, I didn't feel that I had extra cash to spend on monthly one-on-one sessions, nor did I feel ready for that.

Catherine was generously giving over and the kindness and encouragement of the group was something I've never witnessed before. The information Catherine offers is so organized and prepared so thoroughly, that it made me get more scheduled and disciplined with myself. Contact with Catherine in the group on a regular basis became the highlight of my day and seeing my growth through the process has been phenomenal.

I now understand so many more aspects of marketing that art school never taught me. Ideas such as mindset, goals, strategies, tasks, taking action, target audience, my message, my brand, social media channels, building a mailing list, reaching out to the press, having a successful exhibition, building revenue channels, selling, and so many other aspects without losing sight of my creative time in the studio.

Being part of the LAB is worth every penny. I feel like I've built some wonderful relationships not only with Catherine, but other lab members as well. The LAB members themselves are from all across the globe, of different genders, religions, political beliefs, experiences, and various backgrounds. It's like an oasis where all types of artists come together to help one another in a non-judgmental environment. It's been a real lifeline for me, taking me out of the feeling of isolation, giving me tools to improve my marketing and time management, and encouraging me to take clear and active steps towards my goals.

I am forever grateful to Catherine and her intense desire to help artists improve our lives and all those who experience our artwork. She is truly a gem.


How much does The LAB cost?

Join The LAB for 6 monthly instalments of only $197 USD

You get...

  • Lifetime access to all the trainings in the Membership Library

  • 6 months of Bi-monthly mastermind coaching calls

  • 6 months of Weekly accountability threads

  • 6 months of Weekly live office hours with Catherine Orer, Business + PR Strategist for Artists

  • My personal feedback and all your questions answered in the Facebook group during 6 months

  • 2 Quarterly goal setting and sales planning workshops (live + recorded) (one when you join in September and the other one at the end of January)

  • Templates and cheat-sheets

  • Lifetime access to my self-study program “The Bootcamp” (worth $147 USD)

  • The chance to win a one-on-one session with me every month for 6 months

  • The opportunity to connect with an accountability partner that will keep you aligned with your goals

  • Guest expert trainings!


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CHRIS AERFELDT

I was a 'free form' artist when it came to business, totally allergic to planning and systems. I spent all of my time making my large oil paintings, and virtually no time on anything else. My galleries had closed and I had run out of options.

Against all odds, Catherine had me writing down plans and strategies, albeit a bit fuzzy around the edges to begin with. Unbelievably, it worked. In the first six months I had participated in my first European art fair where, thanks to Catherine's specific fair expertise, I sold my largest and most expensive work to a prestigious collectors' group.

She then helped me with branding and structuring a second art opportunity to market paintings to the property styling market. I made my first sale before the business plan was even complete, and then achieved what I considered to be a pie-in-the-sky sales goal in the first three months.

Catherine's friendly yet pragmatic approach along with the ongoing support of a dynamic group was what I needed. Before I joined I had lost hope, but I have now turned the page.

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KIMMO MATIAS

I joined The LAB because I wanted to get more organized with my art practice. I was looking for guidance in order to take action and produce consequent results.

The LAB has been a valuable source of information both in terms of direct feedback from Catherine and support from other members. The LAB helped me clarify my plan and think more strategically and hence execute with confidence - all the while knowing if I should need help the support would be there.

The biggest shift for me has been the creation of my company, writing down my plans and goals and starting to take action. During this time I've also adjusted my pricing and increased my sales. The LAB has helped me move forward from a place of dreaming to a place of doing. Knowledge is power.


The LAB is your unique opportunity to receive personalized attention while getting support from a community of artists who totally understand what you are going through, which are both key to breaking through the fear and overwhelm.

The best part of The Lab is that I get to know each artist and their work, allowing me to give direct and customized feedback that fits your unique selling point, experience and vision. 

Due to the nature of this semi-private group program and our regular mastermind Q&A sessions, you, the members, will set the pace and tempo of The LAB.

If some of you are ready to accelerate your pace on some topics, that will be our focus. 

If others need more training in other areas, I provide that extra level of support so that not only is no one left behind, but we can see the group rise together as a whole. 

I'm taking every artist from where they are at RIGHT NOW, and providing the support they need to succeed at the next level.


I know you have doubts, and I truly understand them.

I work with artists every day, helping them understand their brand so they can not only create a real business from their art, but can get even clearer on what they offer to the world. They gain confidence and understand how to bring that to the negotiating table and into their studio.


Imagine knowing your business from the inside out so well that you can create more with complete confidence your pieces will sell!

Imagine how it would feel to be recognized and accepted as the artist and entrepreneur you want to be!

Imagine creating enough income to build and grow a team, enabling you to focus solely on your art!

You can afford it. 

In fact, you can’t afford not to invest in this program.

You are ready for so much more. It’s time to choose yourself and give the world the priceless gift of what you create.

Join us and set your business on fire.

I can't wait to get started!


Praise

Don’t take my word for it, here’s some more of what others who’ve been there have to say about their experience in The LAB…

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KATHLEEN STEEGMANS

20 years ago I graduated as a Master in Fine Arts, but I never really thought about making a living as an artist. Last year I decided I wanted to change this and while looking for advice on marketing for artists I found The LAB. I decided to join because I had lots of questions that I couldn’t find answers to. I’m happy to say I found so much more than that.

The LAB is a great community in which I can ask all art/business/mindset related questions which are answered by Catherine herself but also the other members.

I love the feeling that you are never alone and can share wins & losses, giving each other advice and sharing experiences. Next to this there is a library with videos about pricing, PR, social media, goalsetting and more.

The accountability threads help me stay focused whenever I’m distracted, and I love the Q&A calls in which we can talk ‘face to face’. ☺

Combine all of this with the charming personality and experience of Catherine Orer and you’ve got a winner!

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MELISSA PERHAMUS

I originally discovered Catherine through her FB group The Artist Entrepreneur. I joined. I sat back and watched the interactions for a while. I was continually impressed with Catherine's responses. They were encouraging but honest. I was going through a reset with my art business and decided that I could really use her support on a more in-depth level.

We each have such individual situations, they are as unique as our art, and I felt that one thing that was missing for me was someone who took the time to understand my situation, someone who I could trust to give me honest feedback, someone who I could also hold accountable to having my best interest at heart.

The biggest shift I have seen since working with Catherine is that I keep my long-term goals more forefront in my daily activities. I stay more focused on them. I have seen a more consistent revenue. I think one reason for that is because I have an added level of confidence in my approach with the business aspect. I feel that I have a clearer idea of my vision and how to achieve it.

I also benefit from being part of the community she has developed. Being witness to the struggles and successes of others in the group is also beneficial in that it makes it harder to make excuses for my own choices, or lack of them. I am reminded to have patience and to just keep on with the plan.


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ANNE-MARIE BEAUREGARD

Catherine is known for her generosity and thorough listening! An investment that is worth gold! It's so difficult to find help and appropriate resources in the art world to help us develop a plan to move in the right direction and promote ourselves.

Working with Catherine was a springboard for me, she gave me the tools, confidence and motivation to continually push my own boundaries.


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MAUREN BRODBECK

Catherine is quite extraordinary! She has the clarity and knowledge that can help anyone get closer and faster towards their artistic goals. She is straight to the point and has great kindness and can help you put things into perspective, gain clarity and wisdom for the art business.

She created a community of driven artists which is so important for all of us to have a place to share and connect with artists from everywhere.


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ELISABETH HOWLETT

I am a professional artist, an oil painter. I have recently had the absolute pleasure of working with Catherine Orer. If you feel your art business could do with a kick start, a recharge, and solid directions to your next destination, Catherine is your woman.

On offer is a professional buth highly personable approach, clear advice, and realistic strategies to progress your art career to the next level. Catherine is an amazing communicator, and the message she delivers is direct from the art world, talored to today's artist.

working with Catherine this year was the best decision I could have made for myself and my business.



FAQ

HOW DO I KNOW IF THE LAB IS REALLY SUITED FOR ME?

Businesses tend to go through three different stages, and let me assure you The LAB  can make a huge difference, no matter what stage you’re in! So let’s talk about where you’re at, and what your participation in The LAB might look like:

1) I’m just starting out… I’m pretty overwhelmed, and I have no sales and no audience to work with. Isn’t it too soon for me to think about something like The LAB?

Let me ask you something: if you were learning how to do, say... experiments in a science lab… would you just start mixing one chemical with another to see what happens? (That’s a good way to have some horrible reactions happen!) No! You’d get a teacher, wouldn’t you?

Business is no different! With guidance, you can skip the mistakes (or most of them anyway) and jump right to the results you’re looking for! Now that’s not to say you won’t ever get frustrated and you won’t ever doubt your decisions, but you’ll have a whole group of people to bounce ideas off of, get support from, and a ready source of seasoned advice (me!).

2) I’ve had a business for a while, but I get inconsistent sales and I don’t know what I’m doing wrong. I’m super frustrated and ready to give up. How can The LAB help me through this?

Frustration is a business and creativity-killer, there’s no doubt about it. I don’t want that for you.

When you join The LAB, we can start looking at every aspect of your business – from the ground up – to discover where things are going wrong. Then you’ll have access to tons of trainings, strategies, and advice to help you put your energies where it matters most. AND you’ll get near-weekly access to me, so you can check in and make course corrections as you go!

3) I’m doing this full time, which is great! But my business has plateaued. I’m running myself ragged doing “all the things.” Isn’t The LAB just for beginning entrepreneurs? How can it help me grow?

I’m an expert at helping you build a supportive team of business partners and identifying where you can automate business processes. Together, we’ll pinpoint exactly why you’ve plateaued and the actions you can take to reduce the time you spend working on your business… so you can get back to the studio and create more art!

Streamlining systems, researching new career opportunities, and smart growth strategy is all part of our normal conversation inside The LAB. I’m confident that between my coaching and the support you’ll receive from other LAB members, you’ll find exactly what you need to take those next steps!

HOW MUCH TIME DOES THIS PROGRAM TAKE? I'M ALREADY SO BUSY!

Before I answer this question, may I ask you something? I know you are busy, but are you getting results? Being busy has nothing to do with success. If you want to get results in your art business, then yes, you will need to invest time, that's for sure. But my goal is to help you work better, not harder.

WHAT IF I’M NOT GOING AT THE SAME PACE AS EVERYONE ELSE?

That’s the great part of The LAB! Because it’s an intimate group, I’ll be able to personalize it as we go and really answer your needs. If you are just getting started selling your art, then I’ll set you up with the basics. If you already have an art business and want to take it to the next level, then I’ll challenge you to set more challenging goals for yourself.

HOW IS THIS PROGRAM DIFFERENT FROM ALL THE OTHER ONLINE OFFERS OUT THERE?

Well, for starters, there is no other program out there offered by me, so that answers that. :-) Kidding aside, if you are committed, the combination of trainings, accountability, and group coaching make it almost impossible for you to fail. 

Not only will you learn the skills, but you will also get support to implement what you’ve learned and stay consistent in your business, which makes this program truly unique.

Remember, this is not a course! It's a program that offers you the support that's missing in your art business right now to reach your goals!

WHAT RESULTS CAN I EXPECT?

That really depends on you and the focus and the energy you are willing to put into the program. Building an art business + career isn’t rocket science, ok? You can do this, and I am here to help you. You will get results if you refuse to let circumstances get in the way of your success, if you decide that this is non-negotiable, and that you will make it happen. That's how you will get results.

Here are some of the results dedicated LAB members have gotten: 

  • Developed a following on social media

  • Increased prices and getting more sales

  • Obtained gallery representation

  • Gained media coverage

  • Got a solo show

  • Built a collector base

WHAT IF I'M NOT TOO GOOD WITH COMPUTERS AND "TECHIE" STUFF?

There will be "techie" stuff, such as social media, building an email list, and working on your web presence, but I assure you that my job is to keep it as simple and effective as possible for you so you can concentrate on doing what you really love: creating your art. We'll work on putting systems and habits in place so that it doesn't become overwhelming and ensure that you will follow-through long after you've completed the program.

WHAT IF I LIVE IN ANOTHER TIME ZONE?

We have artists from all over the world in The LAB: United States, Canada, Europe, Australia! That's why all of our coaching calls are recorded and available in our Members' Area. If you can't make a call but have a question for me, you can always send it my way and I'll make sure to answer you and give you access to the recording. It's as simple as that!

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When you join The LAB, you get me as your business partner. And as your business partner, if there is one thing I’m fully committed to, it’s your success. 

Upon joining The LAB, the first thing I’m going to ask you is what is your top desired outcome. If you go through a full month of The LAB, show up for the strategic planning workshops and group mastermind calls, complete all the material, and actually take action in your art business and still aren’t seeing any movement towards your desired outcome, then I will personally get on the phone with you for 30 minutes to assess what is going on, what needs adjustment and what your next steps are.

When joining The LAB, you also get a new business partner that makes sure you stay on track and get results!

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Still not sure if The LAB is right for you?  Reach out to me by email or in The Artist Entrepreneur Network, I'll be happy to answer all your questions. Let's make sure you make an informed decision for you and your art business.

Stay tuned

Registration for The LAB will reopen in March 2019!