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Recent Features

Our most recent interviews, podcasts, articles, or guest posts - curated for you.

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PODCAST | with Mauren Brodbeck

During this powerful and intimate interview with Mauren Brodbeck, I talk about my role as a coach for artists, and offer unique insight into common mindset issues that hold artists back. We also discussed learning to get over your fear of success and why so many artists experience insecurity, burnout, and self-sabotaging behavior. If this sounds like you then you’ll appreciate my thoughts on dealing with those issues..

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PODCAST | with James Taylor

A candid conversation where I share my thoughts and insight on selling art, developing the courage to create and, yes, my love of Marie Kondo!!

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PODCAST | with Jeremiah Krage

This was a fantastic conversation just chock-full of practical, actionable strategies that you can use to help move your creative career forward. We cover a fantastic range of topics including:

The importance of identifying your core values as an artist, how these values can help you to then identify and connect with, and even sell to, your ideal audience, the importance of educating your audience, and so much more.

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PODCAST | with Mitch from Pencil Kings

A rapid-fire Question and Answer session all around the topic of how do you take the next steps to build a viable art career. You’ll also learn how artists make the process harder than it needs to be so you can get onto the fast track instead of being stuck.

If you feel like you aren’t making progress OR if you’ve always wondered what your next step should be – listen up because it’s all covered in this interview on the 3 simple steps to start your art career.

 
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PODCAST | with Peter King

How do you bridge the gap between creativity and order? How does an artist sell their art when they often lack business savvy? How does an entrepreneur ensure their business has both creative vision and structured systems?

These 2 energies are often at odds with each other. But, in this episode of The PK Experience, I discuss how I help artists find the balance between the two.

 
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PODCAST | with Nick Skillicorn

In this episode of the Idea to Value Podcast, we speak about what it takes for artists to raise the value of their work.

We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the “business side” of things to be able to actually make their art into a sustainable, profitable business.

 
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PODCAST | with Zack Miller

Frustrated with sales? Many artist (and business owners for that matter) are frustrated that they cannot get the sales (eyeballs or conversions) that the seek.

You can starve if you want or you can provide useful work that others will pay for. If you want to learn how to sell more you are in for a treat!

In this episode with Zack Miller of Zack Miller Says, we cover why you can’t Google context, the insecurities of selling, why selling is about listening - and so much more!

 

PODCAST | with Christina Scalera & Reina Pomeroy

Joining Reina and Christina, Catherine talks about how branding your business as an artist will help you in the art market.

She also discusses how a regular journaling practice can help an artist, or any creative entrepreneur, gain clarity for sharing with your audience. The trio chat about pricing and Catherine shares about how incorporating a discount into your pricing strategy can be beneficial.

 
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PODCAST | with Tory Dube

If you are a creative who is NOT adequately compensated for your brilliance - this episode is for you.

In this episode, Tory Dube and Catherine talk about the reality check artists need, the steps you can take to make your creative life your financial reality, how to keep up your creative work while maintaining your business, and so much more!

Here is the link for iPhone users (iTunes)

Here is the link for Android users (Stitcher)

Here is the link for Spotify 

 
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ARTICLES | The Huffington Post

I am a regular contributor to the Huffington Post. Articles include “5 Ways Artists And Creatives Can Get Over Their Fear Of Selling”, “You Only Need These 3 Things to Make a Living Selling Your Art”, and “4 Things Artists Can Learn From My Experience at Miami Art Week”.

To see more articles for artist entrepreneurs, head over to the Huffington Post.

 
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ARTICLE | Colored Pencil Magazine

ARE YOU READY TO GO PRO? In the July issue, Catherine Orer founder of The Artist Entrepreneur has stopped by to give you 6 steps to get you started! 

 
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PODCAST | with Yuri Cataldo

In this episode of Advance your Art, Catherine and Yuri talk about the reason artist’s shouldn’t hide from money.

Tune in to hear about ways to talk about money, how to sell your art, and how to get started selling your art.

 
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PODCAST | with Jessica Watchorn

Other people expect to be paid for their work, and to pay for the work of others. Just because artists enjoy their work doesn’t mean they shouldn’t get paid for it. Even if your talents are a gift they’re still a gift you had to work long and hard to develop.

Tune into this podcast episode to hear about the mindset every artist entrepreneur needs, why aretists make excellent entrepreneurs and how the art market is different, and so much more.


 
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PODCAST | with Alexis Fedor

For every artist working on building a more visible presence for your business, this discussion will inspire you and leave you with the practical tips you need to begin seeing results!

Tune into this podcast episode to get Catherine’s practical tips to expand your brand for your business with your art.

 
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PODCAST | with

Most people falsely believe there is only one path to success. They believe there’s a secret formula they can learn to become successful. They believe the people who’ve made it are all part of a secret club.

Tune into this episode and learn that there are more paths to success, about the importance of gratitude, and on finding a supportive community for yourself.

 
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ARTICLE | YFS Magazine

In this article, Catherine shares 3 of the best things she ever did to grow her startup, and why her first entrepreneurial efforts left her with a big case of financial insecurity and impostor syndrome - and what helped her change the situation around.

 
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PODCAST | with Cory Huff of THE ABUNDANT ARTIST

In this audio recording, Cory Huff, Leonardo Pereznieto, and Catherine Orer talk about what it means to be a leader in your community, what that does for your career, and how it can actually be the difference between struggling and thriving.

 
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PODCAST | with Robert Curet of ART PRO GO SHOW

In this podcast episode Catherine Orer and Robert Curet talk about marketing your art as an artist entrepreneur.

 
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ARTICLE | EMPTY EASEL

In this article Catherine shares her experience with artists who feel discouraged because no one will buy their art. They are frustrated because people don’t seem to see the value they do. Some artists think that the answer to that problem is to lower their prices – in short, to make their art cheaper.

In this article, Catherine shares 4 reasons why you should INCREASE your prices, instead!

 
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ARTICLE | ARTPROMOTIVATE

When having discussions around the strategy of pricing art, one question almost always comes up: What to do when people ask or hint that they want your art for free? I’m sure it’s happened to you: someone sees your art, loves it, but says she just can’t afford it right now… But boy, would she LOVE to own it! It wouldn’t make a big difference in your life, right? That piece has been lying around your studio for a while now, it would help declutter the room… It’s not like your making money anyway… So, why not? Why not?

In this article, Catherine gives you 7 reasons why.

 
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ARTICLE | THE ARTIAN

For many people, business and artists don’t make for a happy marriage. In fact, most artists themselves have limiting beliefs about their ability to run a successful and profitable business.

But those beliefs couldn’t be further from the truth. Artists make excellent entrepreneurs and in this article, Catherine shares some reasons why.

 
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ARTICLE | ROOOAR MAGAZINE

It’s not unusual to see more and more women chose PR as a career path over other disciplines of the same genre such as journalism or advertising. PR, like any other discipline, requires certain qualities and strengths that anyone can develop, regardless of gender.

However, while strengths, such as having strong strategic communications skills and solid business acumen can be developed, it’s rather their centre of interest and focus that make women perfectly suited to do their own PR.

In this article, Catherine Orer shares 4 reasons why #Ladybosses thrive at doing their own PR.