Does this sound like you? You feel lucky that you are selling but sales are inconsistent and insufficient to be your main source of income. You feel like you are already doing so much and have no idea what else you could be doing to ramp things up.
Trust me that's totally normal and probably the most difficult phase in business!
Ready to move beyond uncertainty? Then here are your 3 areas of focus:
1) Brand yourself: If you want to build a sustainable creative business, than you need to create a brand aligned with your values and message that your audience will resonate with and want more of. Branding will also allow you later to increase your prices.
2) Grow your audience: You can't make consistent sales if you have no one to sell to. Start by getting clear on who you want to serve, and build connections. The more people you connect with, the more people you'll have to sell to. Growing your list should always be a priority.
3) Follow-up and follow through: Do you have tools and systems in place to regularly connect and follow-up with prospects interested in your work and offers? So many artists miss sales opportunities because they are not set-up to run their studio like a business.